Searching “Google” in Microsoft Edge still shows a search bar many consider deceptive.
Microsoft has been accused of attempting to deceive users who search for “Google” through the Bing search engine.
Microsoft has dialed back its apparent attempts to trick people into using Bing. The tech giant rolled out a change to its search engine recently that showed an interface similar to that of Google if you searched the term “Google.”Many, including Google, considered the move deceptive, since Bing presented what was essentially a clone of the Google interface and moved other results lower on the page.
“Imitation is the sincerest form of flattery, but Microsoft spoofing the Google homepage is another tactic in its long history of tricks to confuse users & limit choice. New year; new low,” said Google’s Chrome lead Parisa Tabriz.
Now, it appears that Microsoft is shifting away from its controversial strategy. If you search for “Google” through Bing, you’re less likely to see the clone of Google’s interface.
Now, it appears that Microsoft is shifting away from its controversial strategy. If you search for “Google” through Bing, you’re less likely to see the clone of Google’s interface.
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In my testing, I was only able to see the Google-esque version of Bing when searching for “Google” within an InPrivate browser tab in Microsoft Edge. Any other combination of Microsoft Edge, Google Chrome, and being logged in or using a private tab showed the normal Bing interface.
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There’s a chance that Microsoft is just testing the interface and that results may vary from person to person. As far as I can tell, Microsoft has not commented on the clone of Google’s UI publicly.
Microsoft and Google have a rocky relationship that dates back decades, which is hardly surprising considering the size of the companies and how much their services overlap. Microsoft CEO Satya Nadella revealed that “Google makes more money on Windows than all of Microsoft” due to the dominance of Google’s search platform. The Microsoft CEO also argued thatGoogle doesn’t play fair with Bing,
Microsoft has tried several tactics to convert users to Bing over the years, including theBing Wallpaper app prompting people to switch their search engine. Microsoft has used similarly aggressive tactics topush its Edge browser, which has Bing set as the default search engine.